Digital Marketing for Beginners

Digital marketing means reaching people online through platforms like websites, search engines, social media, email, and mobile apps.

What is Digital Marketing?

• Websites
• Search engines
• Social media
• Email
• Mobile apps

Search Engine Optimization (SEO)

• Helps your website rank on Google
• Focus on:
  • Keywords
  • On-page SEO (titles, content)
  • Backlinks

Search Engine Marketing (SEM) / Ads

• Paid ads on search engines
• Main platform: Google Ads
• You pay per click (PPC)

Social Media Marketing (SMM)

Promote through platforms like:

• Facebook
• Instagram
• YouTube

Content Marketing

• Create valuable content:
  • Blog posts
  • Videos
  • Infographics

Email Marketing

• Send offers, updates, newsletters
• Tools like Mailchimp

Analytics & Tracking

• Measure performance using:
  • Google Analytics
• Track:
  • Visitors
  • Conversions
  • Traffic sources